The Brewers–Rays World Series shows that money can't buy everything in baseball, and that small-market teams can succeed and entertain

Source: Brady Brickner-Wood. "The World Series No One Wanted | The New Yorker." October 26, 2026. www.newyorker.com

The Gist

Everyone thought a World Series between two small-budget teams, the Brewers and the Rays, would be a dud. The author argues it's a good reminder that money doesn't guarantee wins in baseball and that smart scouting and scrappy play can make for great, watchable games.

Conclusion

Despite pre-series fears that it would be a ratings 'nightmare,' the Brewers–Rays World Series shows that baseball does not need big-market, big-payroll stars to be compelling. Money does not guarantee success, and small-market teams that use smart scouting and old-school, grind-it-out play can compete at the top and make the game worth watching.

Premises

  1. Before the series, pundits and former players called a Brewers–Rays matchup a 'nightmare' for MLB because both teams are small-market, low-payroll, small-ball clubs unlikely to draw casual viewers.
  2. Baseball's recent resurgence in ratings and culture has plausibly been driven by star power and big markets (Ohtani and the Dodgers, Judge and the Yankees), and MLB's lack of a salary cap has concentrated talent and spending in those markets.
  3. Spending is not a surefire path to success: the Angels, Giants, and Mets have failed despite huge payrolls, while the Brewers and Rays were the best teams in baseball this season despite tiny payrolls.
  4. Baseball is an ensemble, high-variance sport in which no single star dictates outcomes, so depth, bullpen arms, role players, and luck can offset huge salary disparities (Brewers sweeping the Dodgers; Frelick's Game Two homer).
  5. The Brewers' and Rays' success comes from shrewd scouting, trades, and drafting (Chourio, Caminero, the Rays' sustained winning on low payrolls), not just luck.
  6. Game One was entertaining, with early offense, tension, a ninth-inning rally, and a dramatic finish, showing that small-ball teams can produce compelling baseball.

Assumptions

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