Modern Hollywood's Ideological Agenda Has Destroyed Both Film Quality and Marketing Artistry
Source: https://www.facebook.com/americanspectator/. "The Lost Art of Film Advertising — and Film Making | The American Spectator | USA News and Politics." April 27, 2026. spectator.org
The Gist
The author argues that Hollywood used to make better movies and market them more effectively, but now prioritizes political correctness over quality. He claims successful filmmakers are being blacklisted for making movies with traditional values, resulting in fewer good films being made.
Conclusion
The entertainment industry has declined because modern Hollywood prioritizes ideological conformity over artistic merit and commercial appeal, as evidenced by the deterioration of both film marketing and filmmaking itself
Premises
- Film advertising was once an artform that effectively balanced illustration and text to entice audiences into theaters
- Successful trailers like those for 'Taken' and 'Crocodile Dundee' could hook audiences with compelling content because the films themselves delivered quality
- Talented female director Amy Heckerling has been blacklisted from mainstream work despite commercial success because her films featured traditional feminine characters
- Current film offerings are so limited and poor quality that consulting traditional movie selection methods yields almost nothing worth seeing
- The industry now excludes creators whose work doesn't align with progressive ideology, regardless of their commercial track record
Assumptions
- Past film marketing and movies were objectively superior to current offerings
- Commercial success and audience appeal are valid measures of artistic merit
- Hollywood decision-makers like Kathleen Kennedy actively discriminate based on ideological content
- Traditional gender roles and family values in films are inherently positive
- The decline in film quality is primarily due to ideological rather than economic or technological factors